The fashion company, River Island, heavily promotes the hashtag #ImWearingRI. The easiest tactic to get started with UGC is using a branded hashtag. Look at your tagged posts, search your brand as a hashtag, check your Google seller ratings. Like our Starbucks example above, you may be able to find organic UGC on other platforms throughout the web-like Twitter, TikTok, Facebook, Reddit, or product review sites-that you can repurpose for Instagram. Here’s a few examples: Look for it across the web How can you find (and encourage people to create) UGC for your brand? There are a variety of tactics you can use to source UGC. A powerful shift in messaging that generates much higher engagement. Instead of simply announcing a new menu item (oatmilk), the coffee brand repurposed customer tweets to spread the word-showcasing real and authentic experiences rather than promoting their own products. How can you use UGC on Instagram to boost engagement? Here’s a great example of how Starbucks uses it: One year after implementing a UGC campaign, Buffer grew by almost 400%-from 4,250 to 21,000 Instagram followers and counting. In other words, it’s content that’s perfectly designed for social sharing and it generates amazing results, including organic follower growth. Why make UGC a strategic priority? Because it’s word-of-mouth marketing, which drives $6 trillion in annual spending. UGC is any content-social images, ratings and reviews, video, etc.-that’s created by a person, rather than a brand. If you really want to accelerate organic growth on Instagram, make user-generated content (USG) a top priority. Make user-generated content a strategic priority Staying on top of your competitors’ performance is also a great way to learn what works (and what doesn’t), so you can continue to optimize your tactics. Understand what (and how many) hashtags work best.Identify opportunities to differentiate content.Benchmark your performance in the industry.Why?Īn Instagram competitive analysis helps you: Whether you’re just starting out on Instagram or have been engaging on the platform for a while, competitor research should be an integral part of your strategy. Take the time to understand exactly who you’re trying to reach so you can discover ways to truly connect with them-and give them what they want. What they do for work and in their free timeĪs marketers, we have to ensure we don’t get so busy collecting fans that we forget to actually connect with them.Where they spend their time (online and off).But it’s worth digging in a little more to understand: So the platform provides some baseline demographics about your audience. Know exactly who you want to connect withĪt its core, social networks are about connection, and it’s nearly impossible to connect with people you don’t know or understand.įirstly, 61% of Instagram users are under the age of 34 and more than half are women. No matter what your desired end result is, working backwards from there ensures every step you take is in the right direction. If not, identifying these key objectives is priority number one. Increase sales for product X by 20% by the end of the year.Grow brand awareness by 40% by the end of Q2.Your company may have already answered these questions for you by setting clear business objectives to work toward, like: Why do we want more followers on Instagram? What does a larger following help us achieve? Covey’s seven habits of highly effective people.īefore you dive head first into content creation and strategy, hit the pause button and ask some probing questions. “Begin with the end in mind” is one of Stephen R. Define clear goals for your Instagram account 8 ways to get real followers on Instagram 1. Here’s our handy guide for how to do just that. If you need to quickly build a community of real followers on Instagram, but are strapped for resources, focusing on the right tactics is critical. And with recent updates to the Instagram algorithm, brands that rely on shortcut tactics like buying followers or using bots are inviting more risk than reward. In fact, “not enough human and financial resources” is the top challenge businesses face with social media marketing. With over a billion monthly active users, Instagram offers incredible opportunities for up-and-coming brands to reach their target audience and drive sales. But figuring out how to get real followers on Instagram-for free-is no easy feat for brands with lean marketing teams.
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